Brian Hegarty

I'm a writer and content strategist with years of experience in both print and digital media. I'm known for clear, concise content written on tight deadlines.
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About Blue by ADT Formerly LifeShield | ADT's LifeShield

Affordable, advanced security for wherever you call home LifeShield was acquired by ADT in 2019, and the two companies merged in early 2020 to build on ADT’s 145-year-old brand. Together, the combined company is better positioned to provide the outstanding customer service that customers have come to expect along with expanded smart home security product and service offerings. This partnership between LifeShield and ADT has brought about a new brand identity for the company: Blue by ADT. Blue
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Why I’m Being an Advocate for T1Ds

Why I’m Being an Advocate for T1Ds I’ve had type 1 diabetes for 36 1/2 years, and, for the majority of that time, it’s been a fairly invisible condition for me. For the past six years or so I’ve had a (somewhat) noticeable insulin pump on my waist, but, all in all, if you looked at me, you probably couldn’t tell I have diabetes. But, over the last year or so, I’ve been active across social media spreading the word for change in the way people with diabetes are treated. Over the past few months
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5 steps to create a content marketing campaign

Content marketing–the practice of using relevant content to provide value to a target audience with the goal of increasing business–is, in essence, a pull instead of a push. It’s the process of using material to draw customers in to learn about you, whether it’s your product, your brand, your company. Content marketing is the primary way most businesses communicate their products, services, and philosophies, with the end goal of promoting their business and services, and engaging new customers.
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Which Channels Should You Use in Your Social Marketing Campaign?

Which Channels Should You Use in Your Social Marketing Campaign? Your social media strategy will determine how your organization uses content to achieve its social marketing campaign goals. For most companies, an effective social media strategy can: Each social media platform serves a slightly different purpose; some are business to consumer (B2C) focused while others are business to business (B2B) centered. Which platforms your use should be determined by who you are trying to reach and what
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