Brian Hegarty

Why I’m Being an Advocate for T1Ds I’ve had type 1 diabetes for 36 1/2 years, and, for the majority of that time, it’s been a fairly invisible condition for me. For the past six years or so I’ve had a (somewhat) noticeable insulin pump on my waist, but, all in all, if you looked at me, you probably couldn’t tell I have diabetes. But, over the last year or so, I’ve been active across social media spreading the word for change in the way people with diabetes are treated. Over the past few months

Content marketing–the practice of using relevant content to provide value to a target audience with the goal of increasing business–is, in essence, a pull instead of a push. It’s the process of using material to draw customers in to learn about you, whether it’s your product, your brand, your company. Content marketing is the primary way most businesses communicate their products, services, and philosophies, with the end goal of promoting their business and services, and engaging new customers.

Which Channels Should You Use in Your Social Marketing Campaign? Your social media strategy will determine how your organization uses content to achieve its social marketing campaign goals. For most companies, an effective social media strategy can: Each social media platform serves a slightly different purpose; some are business to consumer (B2C) focused while others are business to business (B2B) centered. Which platforms your use should be determined by who you are trying to reach and what

• I’m grateful my new co-workers are still coming up, introducing themselves and making me feel welcome. (I’ve worked at many places where people have been very stand-offish with the new guy.) • I’m happy we get to see Karen this weekend, who, insanely, flew in for Owen’s birthday. Hi. I’m Brian, and I’m a Type 1 diabetic. In recent years I’ve become aware that there’s a group of diabetics who are unhappy with the label diabetic, so they refer to themselves as PWDs, or People With Diabetes. Th